Exhausted from a long campaign but buoyed by an extraordinary victory, Keir Starmer stood on the steps of Downing Street just over one year ago to deliver his victory speech. "Your government," the new prime minister said, "should treat every single person in this country with respect."

This message of respect resonated strongly in the year leading up to the campaign, coming as close as anything to providing a central argument to Labour's case for government. And, according to polling and focus groups that my team at UCL Policy Lab designed along with polling company More in Common, it seemed to work.

As our research at the time showed, voters felt that "respecting ordinary people" was the most important attribute that any politician could have, more important than having ideas for the future, managing effectively or having real experience. And they thought Starmer was the leader who displayed that respect most.

A year later, the picture looks quite different. In new polling, we asked a representative sample of over 7,000 people to evaluate the government one year on. On respect, the judgement has not been good.

Want more politics coverage from academic experts? Every week, we bring you informed analysis of developments in government and fact check the claims being made.

Sign up for our weekly politics newsletter, delivered every Friday.

During the general election campaign, 41% of the electorate said that they believed that Starmer "respected people like them". One year on, that stands at only 24%. At the same time, the number who say that he does not respect them has risen from 32% to 63%. Starmer is now outstripped on that question by Nigel Farage - 33% say the Reform UK leader respects people like them.

This view has had crucial political consequences. Of those who voted for Labour in the general election, only 60% of our respondents say they would vote for the party in an election held tomorrow.

And that is not because some other political party is suddenly swooping in for their supporters. Labour's voters are defecting in a host of different directions: 11% say they would vote Reform; 8% would vote Liberal Democrat; 4% would vote Green and 4% would vote Conservative. A further one in ten say they simply don't know how they would vote.

Labour's losses have been most dramatic among their first-time voters. Of those who voted for Labour in 2024 but not in any other general election since 2010, barely a third still support the party, while a fifth would vote for Reform UK.

These political failures, our report contends, are directly related to the declining sense of respect. The top reason voters gave for turning away from Labour are the broken promises and U-turns made by Labour in government, followed by the party's failure to reduce the cost of living and changes to the winter fuel payment.

The idea of "respect" being key to the public's sense of whether a government is on their side or not has been growing for many years now, both in academia and in politics itself. Since at least the 2007/8 financial crisis there has been a sense that large swathes of the public feel neglected, overlooked and even disdained by those who govern them.

When people talk about wanting to see "change" in Britain, this is often what they mean. It was a theme I touched on recently in two books, Out of the Ordinary and, with my co-author Tom Baldwin, England.

But respect is not just an abstract idea. People appear to judge whether they are respected by those who govern them or not primarily on the basis of whether the government stands up for them against powerful vested interests.

Our earlier research demonstrated that there is a widespread sense among the British public that certain groups have had it too easy for too long. This is either because they have been able to intimidate the government, or because government ministers and advisers have themselves been recruited from among these groups.

In our new report, therefore, we see that the new government's most popular act was their willingness to raise the minimum wage by Pound 1,400 in April, against the objections of some in business who suggested that such a move was too burdensome on them.

Changes to the winter fuel allowance and proposed changes to the disability benefits system, on the other hand, registered poorly. They suggest that the interests of ordinary and vulnerable people count for too little in decision-making.

These judgements currently shape the mood of the country and probably top the list of issues that the government now needs to address. There is still time for the government to rebuild its appeal, of course. Indeed, our respondents who said they would vote for Labour said they would do so because the party needs more time to fix the problems they inherited.

But as it seeks to do so, voters will want to know who this government stands for. Whose interests does it put first? What kind of people does it respect?

Much of the electorate thought they knew the answer to these questions one year ago. Now they're not so sure.